Press Release

December 15, 2010



 For Each Pledge Made, Hasbro Is Donating a Toy to a Child in Need This Holiday Season through Toys for Tots


NEW YORK (DECEMBER 15, 2010) - In just one week, more than 117,000 kids and teens from across the U.S. and around the world have joined with generationOn, pledging their commitment to service and ensuring a donation of approximately $2.6 million in toys from Hasbro, Inc. (NYSE: HAS) to Toys for Tots.  The newly-launched generationOn is a first-of-its-kind global youth service movement that is igniting the power of all kids (pre-school through 12th grade) to make their mark on the world.  It is also the youth division of Points of Light Institute, an organization that inspires, equips and mobilizes people to take action that changes the world.


generationOn and Hasbro came together to create a holiday promotion that would encourage kids and teens to join generationOn and learn more about giving back for the holidays and all year long.  For every service pledge made between December 3 and December 10, 2010 at, Hasbro pledged to donate a toy to a child in need through the Toys for Tots Holiday Gift Campaign.  With the help of partner organizations, Kids Care Clubs, schools, community groups, families and kids across the U.S., in just one week 117,104 pledges were received.


"If we give kids and teens the tools they need to make their mark on the world, extraordinary things will happen," said Chris Caruso, generationOn's executive director.  "When we see acts of service and compassion like dozens of high school students pledging to raise money to support their fellow classmate who is battling cancer, it reinforces our belief that youth have infinite potential to bring positive changes to their communities, themselves and our shared future."


"Holiday toy donations are one of the great traditions of giving at Hasbro, and the generationOn holiday promotion represents an unprecedented abundance of goodwill," said Brian Goldner, president and CEO of Hasbro, Inc.  "Not only will Hasbro be donating toys to children in need, all of the kids and teens that have pledged their commitment at will be serving their communities, and they in turn will receive the gifts of knowledge, self-esteem and empowerment that come with youth service." 


Pledges were received from kids and teens across the U.S. (including Alaska) and as far away as Singapore and Burundi.  Projects ranged from visiting residents of nursing homes to blood drives to performing benefit concerts at local shelters to creating a school-wide environmental project set to launch next spring.


With the support of a generous, $5 million investment by the Hasbro Children's Fund, generationOn is helping young people develop into healthy, empowered, creative problem-solvers and global leaders by experiencing their power and potential through service, service learning and giving back. Currently, generationOn includes over 30 youth programs, 1,800 Kids Care Clubs and thousands of schools that engage more than two million young people in all 50 states and internationally.